Joya brand launches new look!
Dynamic movements, fresh colors, and pure joy – these were the key aspects in the development of the new Joya look. Our goal is to strengthen the brand's profile and convey what Joya shoes are all about: stylish, high-quality, and comfortable shoes that promote health and provide our customers with more comfort in everyday life.
Another step in sharpening our brand positioning is the introduction of our new slogan: "Shoes for your health". This replaces the old slogan "Bliss for your back."
The new slogan shows how Joya shoes promote well-being and enable a healthy and comfortable wearing experience.
