Joya Stories

Stolzer Sponsoring-Partner des Bodensee Frauenlaufs

Ohne Frauen läuft nichts!Diesem Motto können wir nur zustimmen, weshalb wir in diesem Jahr zum ersten Mal stolzer Sponsoring-Partner vom...

Ostergewinnspiel: Wimmelbild

Herzlichen Glückwunsch!Wir gratulieren Daniela L., Friedrich K., Nadine V., Susanne K. und Sabine O., zum Gewinn! Eine Teilnahme am Gewinnspiel ist nicht mehr möglich.

How Joya shoes contribute to your back health

Joya shoes are considered to be easy on the back thanks to their innovative sole technology, which has a relieving effect on the back.Joya shoes effectively relieve the back thanks to their innovative sole technology.The soles of Joya shoes are particularly soft and elastic, which promotes a natural rolling movement when walking. This helps to reduce pressure on the spine and joints, which in turn promotes back health. The cushioning properties of the soles absorb shocks and vibrations that occur when walking, thus reducing the strain on the back.

How to determine your shoe width

Alongside the shoe size, the shoe width is an important criteria for finding the perfectly fitting shoe! The aim of this width system is to give your foot sufficient freedom of movement and at the same time provide firm support. This results in optimum comfort and the best conditions for maintaining your foot health. The innovative Joya sole technology also ensures pleasant cushioning and pressure distribution.

Healthy walking with fresh designs - the Joya Spring/ Summer 2024 Collection

This spring, we are once again presenting new Joya designs as well as established models in a new style. Always included: the soft, elastic Joya soles that pamper your feet with their unique cushioning effect. We have summarized the highlights of this 2024 season in the following video:

How to establish sustainable habits

A goal without a plan is just a wish - Antoine de Saint-Exupéry in "The Little Prince" In today's fast-paced world, it can be a real challenge to make positive changes in our lives. In this article, we give you tips on how to successfully integrate new habits into your life using the example of "more healthy exercise".

The art of shoe care: a guide to shining shoes

A stylish shoe can be the icing on the cake of any outfit, but only if it is cared for. Find out how to keep your shoes in top shape, depending on the demands of our most commonly used upper materials, in this article.

Guide to buying boots: What you should look out for

Find your dream bootsFall is here and winter is just around the corner. Now is the perfect time to find the right pair of boots. This will keep you warm, comfortable and stylish through the cold season. When buying boots, there are a few important points that will help you make the best decision.

Happy Feet: Tips to Prevent Blisters and Pressure Points

To ensure your feet stay comfortable and pain-free in any shoe, here are five valuable tips to prevent blisters and pressure points: Choose the right shoe size: Make sure your shoes fit well to avoid friction. Regularly measure your feet.Break in new shoes gradually: Wear new shoes for short periods initially to prevent blisters.Wear breathable socks: Opt for socks that breathe to reduce sweat and friction.Take care of your feet: Keep your feet clean and well-groomed to prevent skin irritations.Keep blister patches on hand: Have blister patches ready to treat blisters quickly and alleviate pain.By the way, have you had a chance to check out our Joya shoes featuring the innovative Wave soles and an accompanying adjustment insole? They're an excellent choice for minimizing friction and pressure points, ensuring you experience maximum comfort.

Tips for a Healthy Back

With the right choice of shoes, you can already do a lot for your back. Here are five helpful tips that will benefit your back. Treat Your Back to Comfort: Choose shoes with good cushioning and sole support to relieve your spine.The Perfect Fit: Ensure your shoes fit just right. Opting for too tight or too loose footwear can lead to posture issues and back discomfort.Lower Back Stability: Opt for shoes with a stable heel to enhance your posture and reduce strain on the lower back.Freedom of Movement for a Healthy Stride: Flexibility in the soles is key. They adapt to your natural gait and prevent unnatural postures that can cause back pain.Variety Works Wonders: Rotate your shoes to engage different muscle groups and distribute the load on your back evenly. Your back will thank you for it.With a diverse range of shoe models suitable for various activities and occasions, Joya provides a fitting solution for every need. What sets our shoes apart is our innovative sole technology, ensuring not only exceptional comfort but also a positive impact on your back. Our specially designed soles are engineered to cushion each step, reduce strain on your joints, and promote a healthy posture.

Getting More Movement in Your Daily Life: Here's How!

Movement is crucial for our health. It helps us stay fit, maintain our well-being, and feel better overall. You can achieve this quite easily by making small changes to your daily habits.

Healthy Office Habits: Take Good Care of Your Feet at Work

Ensure good foot health even at the office! With these simple measures, you can prevent discomfort and promote the well-being of your feet in the workplace.

Tips for Choosing the Right Shoes

A well-chosen shoe can have a significant impact on the comfort and health of your feet. Therefore, it's important to consider some key factors when selecting shoes. Below, we'll present five crucial tips to help you make the right choice of footwear and ensure that your feet receive optimal support.

Things to Avoid While Hiking

Even experienced hikers can find themselves in unpleasant situations due to thoughtless decisions. Keep these basic 'no-gos' in mind to make your hike safer and more enjoyable.:

Walking, strolling, moving: Which sole suits you?

To find the right Joya sole, it is important to weigh your individual needs and preferences. Consider factors such as your foot shape, health condition, and how you plan to use the shoes.

Comfortable Travel: Tips for the Right Shoes

Sore spots, blisters, and achy feet – totally unwanted issues, especially during a vacation when there's so much to explore and thousands of steps to take each day. Choosing the right shoes can provide a solution to this.

The new Fall/Winter collection 2023

The new Fall/Winter collection is really something to behold!Highlights for WomenElena Beige/BlueOne of our latest models is the Elena Beige/Blue – timeless, contemporary slip-ons for everyday wear. With their stylish design and comfortable fit, they're the perfect choice to elevate your look and enjoy the day to the fullest.

Joya brand launches new look!

Dynamic movements, fresh colors, and pure joy – these were the key aspects in the development of the new Joya look. Our goal is to strengthen the brand's profile and convey what Joya shoes are all about: stylish, high-quality, and comfortable shoes that promote health and provide our customers with more comfort in everyday life.

New kybun Joya Shop in Zurich!

The opening of the kybun Joya flagship store was celebrated with great joy, attended by around 120 guests. The store is situated in a prime location between the renowned "Bahnhofstrasse" and the charming "Rennweg".

The kybun Joya Group in the NZZ

The shoe industry in Switzerland seems to be dying out, but the Müller entrepreneurial family and their associated kybun Joya Group are pushing back.

The Joya Way - Claudio Minder in interview

Joya co-founder Claudio Minder was interviewed last night by SRF about the recently published book "The Joya Way". Watch the interview now and learn more about the success story of the Swiss shoe manufacturer Joya...

Spring/Summer Collection 2023

Spring/Summer 2023 Collection The Joya spring/summer collection 2023 convinces with sensational new models! With the new Veloce series for men and women comes a newly developed lightweight sole with progressive and technical design on the market. It provides optimal rolling, arch support and that certain something with the stylish outsole.

Opening of the kybun Joya Riding Park in Egnach

With a successful inauguration celebration, the Egnach and Surroundings Cavalry Association celebrated the opening of its new equestrian facility in Egnach under the radiant autumn weather.

20 years of Tatort Münster and Joya was on site

Reason to celebrate - 20 years ago the first "Tatort Münster" was broadcast on ARD television! Congratulations to the anniversary and we are happy that Claus Dieter Clausnitzer celebrated it in Joya shoes!

The Joya Veloce Sole in test

Next year Joya will launch the new Veloce series for men and women, a newly developed lightweight sole with a progressive and technical design. It provides optimal rolling, arch support and that certain something with the stylishly designed outsole.

The Joya Wave Technology

The Joya Wave Technology offers a custom-fit solution for every foot, thanks to the multi-fit insole. The Wave models feature an exceptional arch support and special stability, which promotes and supports healthy walking and standing.

Fall/Winter Collection 2022

The new fall/winter collection 2022 promises great things! Not only will sales hits be staged in color, but with the new sole technology "Active" Joya brings a sporty outdoor outsole for healthy and pain-free acitve walking to the market. With low-cut and high-cut models for men and women, an optimal cushioning/rebound effect, special slip resistance as well as stability is provided in any weather!

The Joya Active Sole Technology

Joya Active Sole Technology: Perfect for Active Individuals – The Ultimate Companion for Your Active Days Have you ever wondered how to take your athletic activities to the next level? Or how to optimally support your feet and muscles with every step you take? The answer to these questions is "Joya Active Sole." Shoe models with the Active Sole are an absolute must for sports enthusiasts and active individuals. With their premium cushioning and outstanding support for joints and muscles, they offer numerous benefits that can elevate your active lifestyle to a new level.

Joya Merino Socks - high quality socks subscription

Why you should choose Merino Socks?Merino wool is one of the most valuable, premium and high-quality natural fibers in the world. With its unique properties, it is perfect for everyday wear.

kybun and Joya merge

The two world market leaders in the field of health shoes are merging. In the future, the brands "kybun" and "Joya" will be managed under one roof - that of the kybun Joya Group.

ESC participant wears Müller Group shoes

As a member of the Müller shoe group, we are very happy to see Kandahar shoes on the world stage of the ESC - what a highlight!On May 10, 2022 the time has come - 40 countries will compete against each other for the Eurovision Song Contest in Turin (Italy).

kybun Joya sponsors children's soccer camps

Only the best for our little ones - in this case, soccer camps with top coaches, such as Daniel Tarone (ex-player FC Zurich) and Jordi Quintilla (professional FC St. Gallen).

25 years of health shoes - time for change

The kybun Joya Group is carrying out the generational change from health shoe pioneer Karl Müller III (MBT, kybun) to his son Karl Müller IV (Joya), to mark the 25th anniversary of the health shoes from eastern Switzerland. Great tasks await the junior - two traditional Swiss shoe brands are integrated into the group.

Sustainable Joya soles from apple pomace

Claudio Minder (CEO Joya), Paolo Spagnolo (CEO Momö), Katja Stadler (Apple Queen TG), Karl Müller (Founder Joya) from left Joya is launching a new, healthy, organically produced sole made from apple pomace in collaboration with Mosterei Möhl in Arbon

Sustainability in the shoe business

The Joya founders Karl and Claudio about sustainability in the shoe industry! "For us, sustainability means developing qualitative and high-quality products that are used beyond their normal life cycle, in order to leave a mark in the area of social sustainability!"

Setting an example against poverty with sports

Climbing the Kilimanjaro in Tanzania had an important, overriding goal. Together with a group of around 20 participants, the two health shoe entrepreneurs Karl Müller and Claudio Minder raised over 300’000 CHF for a local mother-child project.

From Säntis to Kilimanjaro - we made it!

The Joya founders Karl and Claudio spent 6 nights and 7 days on their journey and they made it! They climbed the highest point of Kilimanjaro, the Uhuru summit at 5’895 meters!

Kilimanjaro Adventure - the ascent begins

Approximately 25’000 people attempt to summit the Kilimanjaro annually, but only two thirds will be successful. The Joya founders started their ascent of 6 nights and 7 days on the so called “Whiskey Road” to the top of the Kilimanjaro!

The new Joya Nuvola Sole Technology

The new Nuvola technology is particularly lightweight and provides an incomparable delightful and comfortable wearing sensation, thanks to the unique wavy "nuvola foam insole".

Kilimanjaro Adventure - The mountain from above

You can admire the beautiful snow-covered peak of the Kilimanjaro high up among the clouds best, becoming aware of its full intensity! Today's summit of Kilimanjaro originally consisted of three different peak points, formed after volcanic eruptions millions of years ago. The Shira volcanic cone is now extinct and eroded, while the other two, Mawenzi and Kibo, melted together after later eruptions. Kibo is the highest today with its famous Uhuru peak, which is almost 6000 meters above sea level. This high up, the average temperature in the summit region is about -7 °C. On nights with extreme radiation cooling, it can even drop to -27 °C.

From Säntis to Kilimanjaro

Setting a sign against poverty with sporting commitment - in the luggage health shoes and sponsorship money for a mother-child project on site. Together with a group of around 20 participants, the two shoe manufacturers from eastern Switzerland, Karl Müller and Claudio Minder, set out on their journey. The adventure from Säntis to Kilimanjaro leads Karl and Claudio to the origin of their health shoes. As early as 25 years ago, nomads from the Serengeti Savannah in northern Tanzania inspired Karl Müller III, an inventor from eastern Switzerland, to develop a shoe with a particularly rounded sole, which he christened MBT - short for Masai Barefoot Technology. His son, Karl Müller IV, explains: "The Masai, who live at the foot of the 5,895-meter-high Kilimanjaro, are nomadic people who can easily walk long distances barefoot in a very natural gait. This has been a major influence on us in the development of our health shoes." The East Swiss health shoes turn 25 years old this year, because of which the founders Joyas also want to be socially involved and set a sign against poverty. That's why they are climbing Africa's highest mountain, testing a new sole technology and collecting sponsorship money for the poorest in the region where it all began. As of today, more than CHF 280,000 has already been collected on the donation barometer. The preparations for the ascent of Kilimanjaro have been going on for the two founding friends for half a year now and they do not underestimate the physical challenge.

Kilimanjaro Adventure - The Mother-Child Program

Tanzania is one of the poorest countries in the world and life is a daily struggle for survival. Extreme diseases add to the fact that many children become orphans and must take responsibility for their house and siblings at a very early age. They grow up under unimaginable circumstances and almost half of the children under the age of 5 are underdeveloped in their physical growth, due to malnutrition.

Kilimanjaro Adventure – Endurance Test for the Joya Active Sole

Only a few weeks until February - then Joya founders Karl Müller and Claudio Minder will climb Mount Kilimanjaro in Tanzania. The perfect opportunity to put the Joya Active sole technology to the test before its launch.

Spring/Summer Collection 2022

New designs, fresh colors and the proven Joya comfort - this year's spring/summer collection offers massive highlights! In addition to familiar models, the new collection offers a lightweight sole for every day with the "Nuvola" sole technology. The unique wave-shaped foam insole makes any everyday activity a carefree and effortless experience!

Kilimanjaro Adventure - Helping children in need

In February 2022, Joya founders Karl Müller and Claudio Minder will climb Mount Kilimanjaro in Joya shoes. The trip is organized by 4M Switzerland in collaboration with the charity Compassion and serves a greater cause - to raise funds for children living in extreme poverty in Tanzania.

"Captain Kirk" William Shatner wearing Joya shoes in the NBC Studio

Kilimanjaro Adventure - Preparation

In order to climb the peak of Mount Kilimanjaro at an altitude of 5,895 meters, you have to be well prepared. Even though the several-day hike on easy to moderately difficult terrain does not require alpine skills, good physical endurance is essential.

Kilimanjaro Adventure

In February 2022, the time has come: Joya founders Karl Müller and Claudio Minder will climb Mount Kilimanjaro, the roof of Africa - in Joya shoes! The main goal of the adventure is to raise funds for children in Tanzania who are growing up in extreme poverty. Organized by 4M Switzerland in cooperation with the charity Compassion, the participants will visit help centers and meet the local children.

E&Y Entrepreneur of the Year Award Gala

Joya founders Karl Müller and Claudio Minder were nominated as finalists for this year’s Ernst & Young Entrepreneur of the Year Award Switzerland – the largest and most prestigious award for entrepreneurial work.

3 comfort shoe models for women on different work occasions

We spend up to 12 hours a day at work. Regardless of whether you stand and walk a lot or spend most of your time sitting in front of the computer – with the right footwear, frequent back and joint pain can be alleviated and the musculoskeletal system can be relieved. For this reason, we present three comfortable women shoe models for different work areas in this article.

Farewell back pain

Back pain – unfortunately, almost everyone knows what we are talking about! Whether you sit in an unfavorable position in front of the computer, or the well-known lumbago is responsible for the restriction of movement - the muscles on the cervical, thoracic or lumbar spine hurt and are hardened.

Joya at the E&Y Entrepreneur of the Year Award

Wow! What an honor: Joya founders Karl Müller and Claudio Minder are among the finalists of this year’s Ernst & Young Entrepreneur of the Year Award of Switzerland!

5 comfortable autumn shoes for women

The days are getting shorter, the leaves are turning into warm red and orange tones and it is getting colder – autumn is just around the corner. Now it's time to put away the light summer shoes and switch the wardrobe to autumn fashion. Are you still missing the right footwear for the colder days? For your inspiration we are introducing five comfortable autumn shoes today.

At the 3-country Marathon, wearing Joya shoes

Most of us probably prefer to spend our Sunday comfortably on the couch - but not our kybun Joya running team! This team runs, as part of the 3-country half marathon, an easy 21.097 km path – the founders Karl and Claudio wearing Joya shoes!

Shoe brand remains in Swiss hands: Entrepreneurial family Müller takes over "Kandahar”

Surprise in the shoe industry: The traditional and exclusive shoe brand "Kandahar" is taken over by the Thurgau entrepreneurial family Karl Müller (kybun & Joya). With the change of ownership, the production site is gradually moved from Gwatt to Sennwald.

Fall/Winter 21 Collection

The new Joya collection promises a comfortable and fashionable fall/winter season! Highlights are especially the new ankle boots in bold brown and black tones, which are not only fully on trend, but also guarantee the customer the tried and tested healthy Joya walking comfort.

The digital quick test for your health

You have probably noticed by now that we have allowed ourselves a little joke, because we cannot take care of your health digitally - April Fools! However, we hope we could give you a moment of smile!

Shoe industry revolutionaries

Latest News from the Frankfurter Allgemeine Zeitung (FAZ): Regional ties, comfort/sport footwear and religion. In this triad, Karl Müller Senior (kybun) and Karl Müller Junior (Joya) follow their very own ways - in their lives and as entrepreneurs.

Pascal Zuberbühler becomes the new ambassador for the Swiss brand kybun Joya

Pascal Zuberbühler, 6-time Swiss champion, 3-time cup winner and true football legend, is the new ambassador for the Swiss health shoe company kybun Joya.

Joya launches new shoe care series

In cooperation with Pep*Up, Joya has developed care products made from pure natural products with plant extracts. Pep*Up products are organically based, dermatologically tested and produced in an Austrian factory. From cleaning sponge, leather care with lemongrass oil, suede care with organic jojoba oil, to a citrus fresh deodorant spray with organic orange oil, Joya offers ideal shoe care now.

Joya shoes shine in new splendor

Pimped up Joya shoes: Jane is a professional crystal-embellisher specializing in footwear. It is something she has been doing for many years now and first started off as a hobby and has grown over the years to a place where she had the opportunity to work for a wide range of clients.

Joya is part of Norwegian medical team in times of Corona in Italy

Norwegian emergency response team sent to Italy, Bergamo, to support and unburden doctors on site. The crisis team – doctors, nurses, paramedics, as well as logistic manager – do work in full protective gear, to ensure against risks. Part of the protective gear are Joya shoes, the model IQ SR White, so that the team can work in the hospital painlessly, relieving feet, joints and the back.

April Fools

«IKEA Billy» – you could have been a fantastic shoe experience! We do want to dissolve our April Fool’s joke and make it up to you! VOUCHER-CODE: JOYAAPRIL10

Cooperation with furniture giant IKEA

Joya announces new cooperation with the swedish furniture giant IKEA. Goal of the cooperation will be to manufacture a fashionable healthy shoe out of used IKEA carrier bags, so that employees and customers can walk especially healthy and comfortable through the endless corridors of the furniture store.

No 1 Brand in Japan

Joya got honored with the award “No 1 Brand” for healthy footwear from the Japan Marketing Research Inc. (JMR) in Japan recently. A special honor for an innovative footwear manufacturer, who made a shoe with a unique swiss sole technology, where healthy walking and standing as well as a strong back are always kept forefront.

Ostergewinnspiel: Wimmelbild

Herzlichen Glückwunsch!Wir gratulieren Daniela L., Friedrich K., Nadine V., Susanne K. und Sabine O., zum Gewinn! Eine Teilnahme am Gewinnspiel ist nicht mehr möglich.

Healthy walking with fresh designs - the Joya Spring/ Summer 2024 Collection

Guide to buying boots: What you should look out for

Getting More Movement in Your Daily Life: Here's How!

Movement is crucial for our health. It helps us stay fit, maintain our well-being, and feel better overall. You can achieve this quite easily by making small changes to your daily habits.

Things to Avoid While Hiking

Even experienced hikers can find themselves in unpleasant situations due to thoughtless decisions. Keep these basic 'no-gos' in mind to make your hike safer and more enjoyable.:

The new Fall/Winter collection 2023

The kybun Joya Group in the NZZ

The shoe industry in Switzerland seems to be dying out, but the Müller entrepreneurial family and their associated kybun Joya Group are pushing back.

Opening of the kybun Joya Riding Park in Egnach

With a successful inauguration celebration, the Egnach and Surroundings Cavalry Association celebrated the opening of its new equestrian facility in Egnach under the radiant autumn weather.

The Joya Wave Technology

Joya Merino Socks - high quality socks subscription

Why you should choose Merino Socks?Merino wool is one of the most valuable, premium and high-quality natural fibers in the world. With its unique properties, it is perfect for everyday wear.

ESC participant wears Müller Group shoes

Sustainable Joya soles from apple pomace

From Säntis to Kilimanjaro - we made it!

The Joya founders Karl and Claudio spent 6 nights and 7 days on their journey and they made it! They climbed the highest point of Kilimanjaro, the Uhuru summit at 5’895 meters!

Kilimanjaro Adventure - The mountain from above

Kilimanjaro Adventure – Endurance Test for the Joya Active Sole

Kilimanjaro Adventure - Helping children in need

Kilimanjaro Adventure

Farewell back pain

At the 3-country Marathon, wearing Joya shoes

The digital quick test for your health

Joya launches new shoe care series

April Fools

«IKEA Billy» – you could have been a fantastic shoe experience! We do want to dissolve our April Fool’s joke and make it up to you! VOUCHER-CODE: JOYAAPRIL10

How Joya shoes contribute to your back health

How to establish sustainable habits

Happy Feet: Tips to Prevent Blisters and Pressure Points

Healthy Office Habits: Take Good Care of Your Feet at Work

Ensure good foot health even at the office! With these simple measures, you can prevent discomfort and promote the well-being of your feet in the workplace.

Walking, strolling, moving: Which sole suits you?

To find the right Joya sole, it is important to weigh your individual needs and preferences. Consider factors such as your foot shape, health condition, and how you plan to use the shoes.

Joya brand launches new look!

The Joya Way - Claudio Minder in interview

20 years of Tatort Münster and Joya was on site

Fall/Winter Collection 2022

kybun Joya sponsors children's soccer camps

Only the best for our little ones - in this case, soccer camps with top coaches, such as Daniel Tarone (ex-player FC Zurich) and Jordi Quintilla (professional FC St. Gallen).

Women

All

Latest models

Fashion Sneaker

Walking

Outdoor

Boots

Casual

Business

Sandals

House Shoes

Work & Safety

Men

All

Latest models

Fashion Sneaker

Walking

Outdoor

Boots

Casual

Business

Sandals

House Shoes

Work & Safety

Accessories

All

Healthy socks

Shoe care

Specials

Healthy seat cushion

Book: The Joya Way

Insoles

Sale %

Women %

Men %

Explore Joya

The Shoe

Shoe care

Seat cushion

Applications

Back problems

Knee pain

Foot aches

Shops

Stories

All

Lifestyle

Medical

Work

News

Events

Kilimanjaro Expedition

Commitment

People

The company

The Joya Way

Jobs

Shipping / Payment methods

Exchange / Returns

Contact us

Become a Partner

kybun Joya

Newsletter

Joya Stories

Stolzer Sponsoring-Partner des Bodensee Frauenlaufs

Ostergewinnspiel: Wimmelbild

How Joya shoes contribute to your back health

How to determine your shoe width

Healthy walking with fresh designs - the Joya Spring/ Summer 2024 Collection

How to establish sustainable habits

The art of shoe care: a guide to shining shoes

Guide to buying boots: What you should look out for

Happy Feet: Tips to Prevent Blisters and Pressure Points

Tips for a Healthy Back

Getting More Movement in Your Daily Life: Here's How!

Healthy Office Habits: Take Good Care of Your Feet at Work

Tips for Choosing the Right Shoes

Things to Avoid While Hiking

Walking, strolling, moving: Which sole suits you?

Comfortable Travel: Tips for the Right Shoes