Relieve Back Pain with Joya
Causes, Symptoms, and Solutions

Back Pain – The Number One Widespread Condition
Seven years of our lives – that’s how long the average modern person spends sitting in an office chair. Yet our back is built to carry us up to 30 kilometers a day. In reality, most people walk barely five kilometers daily.
The most common back problems include:
- Muscle tension
- Sciatic pain
- Osteoarthritis
- Osteoporosis
- Lumbago
- Herniated disc
Preventing Back Pain
Around 80% of adults experience back pain at least once in their lives. According to a report by the Swiss Federal Office of Public Health, 85% of back pain cases are non-specific – meaning they can’t be traced to a clear underlying medical condition. The most common causes of non-specific back pain include lack of physical activity, poor footwear, and improper strain or posture.
Everyday Tips for a Healthy Back:
How Joya Shoes Work
The secret to moving without pain lies in dynamic walking. Joya has developed its FOREVERFOAM® sole technology to mimic exactly that. The soft-elastic soles activate smaller stabilizing and supporting muscles, which helps relieve pressure on the joints and spine. With every step, spinal stability improves and blood flow to the muscles is enhanced.
“Joya shoes promote noticeably better posture. With consistent use, muscle performance improves and muscle-related back pain is significantly reduced.”
Dr. med. Simon Feldhaus, Baar (Switzerland)
Proven by Studies: Joya Promotes Health
That we keep our promises is evidenced by numerous studies. The association Aktion Gesunder Rücken e.V. (AGR) certifies Joya shoes as particularly back-friendly.











