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Relieve Back Pain with Joya

Causes, Symptoms, and Solutions

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Flexible yet strong – our back is a masterpiece of design, but as sensitive as a house of cards. It runs from the neck down to the pelvis and carries us through life.The back is made up of the spine, over 300 extrinsic and intrinsic muscles, and numerous ligaments that keep the entire system flexible and connected. The spine itself is the most stable structure in the human body. It plays a key role in supporting the torso, maintaining an upright posture, and allowing for maximum mobility.

Back Pain – The Number One Widespread Condition

Seven years of our lives – that’s how long the average modern person spends sitting in an office chair. Yet our back is built to carry us up to 30 kilometers a day. In reality, most people walk barely five kilometers daily.

The most common back problems include:

  • Muscle tension
  • Sciatic pain
  • Osteoarthritis
  • Osteoporosis
  • Lumbago
  • Herniated disc

Preventing Back Pain

Around 80% of adults experience back pain at least once in their lives. According to a report by the Swiss Federal Office of Public Health, 85% of back pain cases are non-specific – meaning they can’t be traced to a clear underlying medical condition. The most common causes of non-specific back pain include lack of physical activity, poor footwear, and improper strain or posture.

Everyday Tips for a Healthy Back:

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Awareness When lifting or carrying something heavy, avoid sudden or jerky movements. Bend your knees slightly to lift in a safe and controlled way.
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Movement You don’t have to be an athlete to keep your back healthy. Even light activity – like regular long walks – can make a big difference.
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Stress Lower your everyday stress levels – it’s a common cause of muscle tension. Consciously unwinding, stretching, doing yoga or breathing exercises can all help.
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Shoes Wear shoes with soft-elastic soles. Just as the wrong footwear can cause harm, the right ones can work wonders. High heels and hard soles are definitely not your back’s best friend.

How Joya Shoes Work

The secret to moving without pain lies in dynamic walking. Joya has developed its FOREVERFOAM® sole technology to mimic exactly that. The soft-elastic soles activate smaller stabilizing and supporting muscles, which helps relieve pressure on the joints and spine. With every step, spinal stability improves and blood flow to the muscles is enhanced.

Learn More About the Sole

Dr. med. Simon Feldhaus, Baar (Switzerland)

Proven by Studies: Joya Promotes Health

That we keep our promises is evidenced by numerous studies. The association Aktion Gesunder Rücken e.V. (AGR) certifies Joya shoes as particularly back-friendly.

ETH Zurich
University Hospital Jena
Japan Marketing Research Inc.
Aktion Gesunder Rücken e.V.
ETH Zurich
University Hospital Jena
Japan Marketing Research Inc.
Aktion Gesunder Rücken e.V.
ETH Zurich
University Hospital Jena
Japan Marketing Research Inc.
Aktion Gesunder Rücken e.V.
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